Many designers have finalised their ad campaigns for the Fall 2011 season and my, what a lavish spread it is! I thought I would show several of the ones that caught my eye, whether good or bad. I feel like ad campaigns should exude an attitude and most importantly, a concept. It's not only about selling beautiful clothes but a certain lifestyle that comes with it and that we consumers, would want to buy in the hopes of tangibly encapsulating the attitude of the campaign.
Dolce & Gabbana
I always love the plurality of the Dolce & Gabbana campaigns. It's never one, two or even three people but always a group. The composition exudes their signature Italian "refined" glamour. Love the juxtaposition of the androgyny and femme fatales. Makes me want to wear their dresses with those gorgeous blazers. Can you spot all the famous model faces in the campaign?
Givenchy
They have got to be one of my favourite fashion houses over the past several years. I like the slightly masculine (but not too man-repeller) attitude of their clothes. It's edgy, chic but embraces lots of femininity all at the same time. This ad campaign also features Naomi Campbell but I prefer Mariacarla Boscono all the way! Look at that lushness but it's really quite a simple campaign.
Gucci
I think their Fall 2011 really captures a certain attitude that many other campaigns may not have. The heavy fur, jewel-toned colours and overall hue of the campaign makes for a visual feast. Simple but interesting, contrasts between light and darkness - I love it!
Props to Frida Giannini for really turning Gucci into something not so logo oriented that made the brand really tacky for a while. Abbey Lee-Kershaw looks sublime in these photos.
Versace
I WOULD DIE (
live and die again) IN THIS DRESS! It's so beautiful! Opulence with such a clean, androgynous aesthetic that's contradictory to the dress itself. Versace has steered itself to a direction that is so much more pleasing to my eye in the last couple of years. I remember a time when it was all about skimpiness... and now Donatella finally understands the impact of glamorous understated clothes that hint at the female figure rather than "Hello, I'm $50 an hour."
Now, can someone please adopt me and buy me this dress? kthx.
Roberto Cavalli
OK, I admit I was surprised at the amount of designers' ad campaigns I liked that I usually didn't like. Case and point: Roberto Cavalli. For those living in Singapore, you know how uglayyy as a hawker centre bin the ad campaigns they have plastered on the walls and windows in Mandarin Gallery are.
This dear friends, is captivating! I think I'm a sucker for contrasts: the dark and neutral coloured leopard prints really stand out against a luscious background of red, pink and golden leaves.
If only we all looked that good frolicking in Fall foliage... in full length silk dresses no less.
I've more campaigns to show you but it's a lot of pictures, so read on!